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	<title>No Geek Websites &#187; Matthew Kepnes</title>
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	<link>http://www.nogeekwebsites.com</link>
	<description>Tips for Updating and Managing Your Website Yourself</description>
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		<title>Building Links</title>
		<link>http://www.nogeekwebsites.com/building-links.html</link>
		<comments>http://www.nogeekwebsites.com/building-links.html#comments</comments>
		<pubDate>Sun, 12 Jul 2009 11:46:45 +0000</pubDate>
		<dc:creator>Matthew Kepnes</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[building links]]></category>
		<category><![CDATA[Inbound Links]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[linking strategy]]></category>
		<category><![CDATA[online business]]></category>

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		<description><![CDATA[If you really want to rank high in the search engines, links will do it. All my attention is always on building links, building links, and building more links. If you are thinking about what you should do for SEO right now, the answer is build links. It is the biggest determining factor in how Google ranks your website. If you are not good in other areas of SEO, you can overcome these weaknesses with building links. We want links of both quality (high PR, high authority, high ranking, good branded websites) and quality (anyone near our topic!). This will help us get to the top.]]></description>
			<content:encoded><![CDATA[<div class="byline" style="font-style:italic;">by Matthew Kepnes</div>
<p>If you really want to rank high in the search engines, links will do it. All my attention is always on building links, building links, and building more links. If you are thinking about what you should do for SEO right now, the answer is build links. It is the biggest determining factor in how Google ranks your website. If you are not good in other areas of SEO, you can overcome these weaknesses with building links. We want links of both quality (high PR, high authority, high ranking, good branded websites) and quality (anyone near our topic!). This will help us get to the top.</p>
<p>Quantity (and quality) of who links to you is important but so is who links to the people who link to you. Don&#8217;t get caught up in trying to see who links to who but just know that it counts and focus on getting quality links to your site (as well as quantity). To determine who is a quality website, find sites with high Page Rank or a trusted brand. High Page Rank sites mean they have more link authority and brands are trusted by Google.</p>
<p>If you are part of the online travel community, people will add you to their blog roll. You&#8217;ll be able to do a ton of link exchanges. The more of a community member you are the more links you will get. All you have to do is ask. In return, if I need a link, people will usually give me one too. This is why creating a flagship blog is so crucial. Bloggers are always happen to exchange links to other sites in their niche.</p>
<p>Create 500 word articles for article directories. These articles might get read by people, links might be clicked, and you might get some traffic. However, the real reason to write these articles is because at the bottom of each article, you can create resource box and put two links in that resource box. These articles eventually get Page Rank and are considered strong links.</p>
<p>A little while back link farms used to be a favorite with web masters. These link farms would provide thousands of links. But the Search engines became smarter and penalized these websites. In effect, instead of managing a better ranking these websites were relegated and even blacklisted. Obviously, this brute method to fool search engines I no longer in favor.</p>
<p>By using these ways to build links you will ensure that your website ranks high in search terms. Remember that there are many ways to build links and a smart person uses all of them to diversify how they build links. The best link profile has many different types of links. If you follow that simple principle and work hard, you&#8217;ll find great success.</p>
<div class="resource">
<div class="about" style="font-style:italic;">About the Author:</div>
<div class="links">Matthew Kepnes is an SEO expert who has clients all over the world. He specializes in Travel, Pets, and Music. For more information, check out his website for great <a href="http://www.seoadviceforyou.com/">SEO advice for you</a>.</div>
</div>
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		<title>How to Understanding SEO</title>
		<link>http://www.nogeekwebsites.com/how-to-understanding-seo.html</link>
		<comments>http://www.nogeekwebsites.com/how-to-understanding-seo.html#comments</comments>
		<pubDate>Wed, 01 Jul 2009 09:04:06 +0000</pubDate>
		<dc:creator>Matthew Kepnes</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online business]]></category>

		<guid isPermaLink="false">http://www.nogeekwebsites.com/?p=418</guid>
		<description><![CDATA[Search Engine Optimization (SEO) is about ranking your website high up in searches for the keywords you are targeting with your website. SEO uses a combination of internal page and external linking factors to help get to your desired position. SEO is about ranking on the first page or higher (the goal being #1) on search engines and by that I really mean Google. Google accounts for 72% of search engine traffic in the United States and over 90% in Europe. Focusing your efforts on Google will give you the most traffic which is why Google and SEO go together.]]></description>
			<content:encoded><![CDATA[<div class="byline" style="font-style:italic;">by Matthew Kepnes</div>
<p>Search Engine Optimization (SEO) is about ranking your website high up in searches for the keywords you are targeting with your website. SEO uses a combination of internal page and external linking factors to help get to your desired position. SEO is about ranking on the first page or higher (the goal being #1) on search engines and by that I really mean Google. Google accounts for 72% of search engine traffic in the United States and over 90% in Europe. Focusing your efforts on Google will give you the most traffic which is why Google and SEO go together.</p>
<p>You can split Search Engine optimization into two parts: Internal SEO and External SEO. Each requires different things but at the end of the day, the most important thing you can do (and Ill say this frequently) for SEO is to get links to your website. Adobe Ranks #1 but click here isn&#8217;t even on the page. That&#8217;s because most people link to them with some variation of if you want an adobe product, click here. That power is the same reason why George Bush showed up for the search miserable failure.</p>
<p>Internal SEO is making sure your main keyword and related keywords are all over the place, the pages on your site are interlinked, and your photos have good Alt tags. If you do that, you&#8217;ll make your site Google friendly. This will help you rank high. The search engines need to know what your website is about and the easiest way to do that is to have the words you are talking about all over your website.</p>
<p>The latest buzz in SEO is that content is king. More the information content on a web page, better the chances of it being ranked higher on search engines. That&#8217;s why one can find website owners looking furiously for articles and web content online. However, remember that content is only half of the equation. Without good links to your website, search engines won&#8217;t find you and you won&#8217;t rank in them. Concentrate most of your effort on building links and you will find you will rank very high.</p>
<p>The most important thing you can do is get keyworded links to your site. If you really want to rank high in the search engines, links will do it. All my attention is always on building links, building links, and building more links. If you are thinking about should you do for SEO right now, the answer is build links. It is the biggest determining factor in how Google ranks your website. If you are not good in other areas of SEO, you can overcome these weaknesses with building links.</p>
<p>Search Engine Optimization (SEO) is the only way to rank high in search engine results. There are millions of websites out there and if you want to differentiate yourself form them you need to do work to &#8220;sell&#8221; your website to the search engines so they see you are an authority and push it up. Doing this will ensure a steady stream of visitors to your website.</p>
<div class="resource">
<div class="about" style="font-style:italic;">About the Author:</div>
<div class="links">Matthew Kepnes is an SEO expert who has clients all over the world. He specializes in Travel, Pets, and Music. For more information, check out his website for great <a href="http://www.seoadviceforyou.com/">SEO advice for you</a>.</div>
</div>
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