How to Get Better Rankings for Your Website With the Right Title
Many people do not realize just how important the title of their website really is. If you’re surfing the Internet for something specific you’re going to go with the title that catches your eye, therefore if you’re making your own website you want to make sure you have that eye-catching title.
The title is what attracts people to your website and tells them exactly what you have. It needs to also be a good title that will rank high in the search engines, this way your website will pop up more often than others when searched.
Take a look at the title in its entirety. Be sure the title tells your prospective clients exactly what you offer, while at the same time making sure that it’s search engine friendly.
You don’t make your website title just the name of your company because that will not tell people what you can offer them or entice them to clicking on your website.
Let’s say that you sell widgets. “John’s Place” isn’t going to tell folks you sell widgets. And it probably won’t make people click on your website. By contrast, “John’s Best Widgets” (johnsbestwidgets.com) is a good title and website name if you sell widgets, because it tells people exactly what you sell. And that means, more people are going to go to your website, because you have made it easy for them find what they want.
Your website title should also use relevant keywords. These are used when someone does a search with a search engine.
So let’s use the example above again. “John’s Place” doesn’t really give you any keywords that are going to help people find widgets. However, “best widgets” is an example of a really good keyword or keyword phrase, and the title and website name “John’s Best Widgets” contains that keyword phrase, so that it will help people find exactly what they’re looking for when they search for “best widgets.”
Put your keywords in your title, and near the beginning of your title if you can; this will give it a higher search engine ranking. That means, your website will appear higher in search engine listings when someone does a keyword search on “pet foods.” You might even think about putting the main keyword twice.
It can be difficult to do and you don’t want to be repetitive, but you may be able to do it. For example, if your keyword phrase is “pet foods,” you could say, “Smith Pet Foods, selling the best pet foods in the country.” In other words, you make a statement instead of a repetitive nonsensical phrase.
Make sure your title persuades and gets your prospects to click through and take a look at what you have to offer. If your title is not persuasive, you’re not going to get much traffic and therefore you’re not going to sell much. Make sure you say we have to say in 65 characters or less, though.
Search engines generally have a limit on the length of the title that shows in their search engine results. Google only displays the first 60 to 66 characters so you can see why it is important to get your main point across is little space as possible.
Don’t use secondary keywords in your title. You can use these on your main page, but save your main keywords for your title, which is what’s really important. Again, your website title should be short and to the point. Don’t stuff with repetitive keywords, because you just sound desperate if you do that.
