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Incoming Links!

July 17th, 2010

I get asked all the time about how SEO works and most of it is really about getting incoming / inbound links. Let me explain what’s involved in doing that as well as some things to definitely avoid.
Think of a link to your website as a vote for your website. The more votes you get, the higher you rank. That’s the nutshell version of SEO. It does get more involved though.
The text you use, for instance, to link to your site matters. Do this. Go and Google click here. The top result is Adobe Acrobat Reader but why? Well, many different sites, all over the Web have links where you can download Acrobat to view PDF files and…

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