Doing Viral Marketing / Social Media Marketing
I think the term viral marketing is over used and not used correctly much of the time. Viral marketing is why any marketing campaign spreads on its own, like a virus. Social marketing has aspects of viral marketing but the two are not equal.
When I think of viral marketing, I think of the best, most strongest kind… funny videos. The good ones are not usually cheap to make but when they hit the mark, they’re really good and go far – and for a long time. There are other kinds of viral marketing, of course. A killer coupon is a good example.
Here’s an article that @GuyKawasaki Tweeted:
GuyKawasaki (http://twitter.com/GuyKawasaki) How to go viral: http://om.ly/Irle (http://om.ly/Irle)
The article is…
