Good Keyword Research Tools
When it comes to PPC Research, there’s nothing more helpful than having great Keyword Research Tools. These tools aren’t just powerful, but also offer ease of use along with the possibility of obtaining them at no cost! Together, let’s examine two of the top research tools: one comes from Wordtracker, while the other is from Google.
Referring to the latter, you’ll be impressed with the depth of helpfulness as you utilize it in your research. The easiest way to get it is by typing: https://adwords.google.com/select/KeywordToolExternal. By choosing “Site-Related Keywords” from the main screen, you’ll quickly be able to begin. Almost like magic, Google takes the URL of your main page/sub-page (which you’ll easily enter) and spiders the site’s text, thereby generating a list of keywords as they occur on any given page you’ve provided. While you’ll be impressed by the convenience, there’s a chance that irrelevant words could show up if your web site was poorly written. No matter what, a beginner should consider this an excellent place to start.
The data you get from Google is very important to determine:
1) the monthly search average for a given keyword
2) Average search volume by keyword
3) Suggested bid price per keyword
4) As well as search trends which relate to each keyword
Wordtracker (www.wordtracker.com) is a paid service, and another valuable tool. While Googles tool gives you monthly search statistics for words searched in Google, Wordtracker gives you average daily statistics for all the major search engines combined.
Wordtracker Wide Search is a great feature for finding words that might not be so obvious to you. Say you are bidding for Cell Phones. Using Wide Search, it will give you results like Cellphone and Cellular Phone, but also give you makers of the cell phones like Nokia, Samsung, Motorola and Palm. Plus it gives ideas like accessories, blue tooth, and headset. Its a very powerful tool and gives you ideas you may not have considered. .
The power and benefits of Wordtracker is to give you all the possible directions you can take with your keywords. It doesnt give you the costs or how profitable they think the keywords are, but it does show you
1) Wordtracker can tell you what searches were performed over the last 60 days
2) It will also tell you what keyword searchers were done for Metacrawler and Dogpile.
You’ll likely agree that both of these keyword tools have individual strengths and purposes. Applying both of these tools in harmony will bring additional profitability and capability to your keyword research.
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