Google Trust Rank : The Basics Explained
Google applies a “trust rank” to websites that are using search engine optimization techniques in order to rise in the search results. It shows how much Google trusts both the relevance and authenticity of a given website or web page. Good link building, for example, shows Google that your website is relevant to its primary subject or service and your trust rank will rise.
Link profiles are by and large the biggest factor in a websites trust rank, and increasing this trust rank will improve your search result ranking on Google. Relevancy is actually more important than sheer number when it comes to link building. Google analyzes the relationship between links and sees whether the content and anchor text are similar, as well as whether the link is from a page on a similar topic. This is how Google judges the relevancy of a site as well as the trust rank.
A lot of people tend to overlook the idea that having a quality website linked to their own site should be part of their own efforts in building links. Most seem to assume just having links is the goal, no matter where they come from. And that is not the case. Focus on having links from sites with a real authority, like sites that already have a reputation with major search engines due to their history, importance, relevance, and size. Links such as these carry a lot more weight.
The kind of sites that are seen as authoritative are usually popular relevant sites, such as popular news sites, government sites, educational sites or sites that are seen as important and trustworthy in their respective fields. These are the kind of sites you want linking to your own site in order to really increase your Google trust rank. This is of course easier said than done and Google is always on the look out for questionable links, if you only link from amongst a small group of sites then Google will devalue these links and if you build up links too quickly it can look questionable.
The relevancy of your pages to the rest of the website, the quality of your keywords, and even how long your domain has been registered for all factor into your Google trust rank. Your entire website is scrutinized by Google’s methods, it is believed they keep a record of these trust rank measurements over time so that an ideal trust rank can be generated for every page of your site. With this in mind, you should be able to use smarter SEO techniques in order to keep your website high up in Google’s search results.
If you liked this, try : Trust Rank
Popularity: unranked [?]
