Help – How Can I Promote My Website?
Someone came to me one day and said, “My website has been live for three months. I’ve only had five visitors, and they didn’t buy. Please help me promote my website!” How do I promote my website so people will visit? This is the question I hear most often from small business owners, professional firms, and people who are trying to run home-based businesses. It is the right question to ask. Recent studies indicate that at least 86% of people looking for a business use internet search. Web visibility for any business needs to be a primary consideration.
The vast majority of people who say, “I need to know how to promote my website” think they already know how. Most of them actually do not know how to promote a site. And the question should actually be more specific. The correct question is: How do I promote my website in order to rank in the top ten results on the search engines?
Consider that 97% of those who conduct the 61 billion searches performed every month will not click beyond page one. Now that search results include live social search results as well, ranking in the top ten for a keyword is the goal.
How Do I Promote My Website?
Effective website promotion requires a combination of tactics. You can either manage the campaigns yourself, hire a marketing firm to do everything for you, or you can work with various contract and freelance experts who will provide the expertise you need in various areas of your marketing plan. Only you can evaluate the balance between time and money: what do you have the time and knowledge to do and what can you afford to outsource. The way I promote my website might be different from the way you promote your website.
Promote My Website with the Right Methods
This is also a question I hear frequently. Here are the methods I use to promote my website and that I believe will serve you well in promoting yours.
- Do not build your own website. Hire a professional.
- Research to identify the right keywords
- Site SEO
- Buy some ppc ads on the search engines
- Effective social media campaign, to build interest and to build incoming links to your site
- A well-conceived blog (with links to your site)
- Link various pages of your site
- Develop content for your site regularly
- Market articles you write
- Get the attention of the media with press releases
- Submit the site to search engines, directories and indices
- Take full advantage of local search
- Effective landing pages
- Have a lead generation strategy
- Invest in a lead management system of some kind
- Create lead bait – write or create free items that people will sign up to receive.
These are the primary methods you need to “promote my website.” If you can weave these together in a balanced way, you will have good site promotion and you will begin attracting high quality traffic to your site. When you say to me, “I need to promote my website” this is the best outline I can offer.
If you own a small business or professional and want more information about lead generation, see the short video, “How Article Promotion Can Send 25,000 – 50,000 Visitors to Your Web Site Each Month – For Free.”
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