How To Do Higher Volume Sales In The Local SEO Marketplace With A Direct Sales Job

{ Posted on Aug 29 2010 by Clark Adams }

Obtaining SEO and online marketing buyers ought to be one of the easiest sales jobs. Naturally, SEO professionals in every city are supposedly flooded with business. In reality, many SEO professionals always actively seek out new business. They either personally prospect for new customers, use telemarketers, or use inside or outside sales reps to prospect on their behalf.

Why would they do that?. The problem is the huge amount of competition. Go to Google and type in “SEO” and you will uncover about 135,000,000 competing pages. If an SEO expert just sat back waiting for business they’d starve to death.

To be able to sell online skills to businesses I would recommend that you focus on one of the best sales jobs. Go offline. I don’t mean merely go out and randomly pound the pavement. I mean do some research on local businesses in your city, then go out selling your services. Why offline? Because there is more cash flowing in most USA cities than in many countries. And because most local competing companies have decided, either consciously or subconsciously to absolutely disregard local SEO marketing. From the time the internet began, folks have had the ridiculous belief they can sell to any person at any place and anytime. The Internet crash and burn several years ago showed clearly that’s incorrect. Google “biggest dot com failures” for the history of this.

Additionally, if a business really serves only a local area, like a dentist, collision repair or carpet cleaning business, exactly what purpose is served by attempting to successfully compete against a ton of businesses in the same business across the country? Those are the direct sales jobs opportunities that are difficult to beat.

Nevertheless though, in every area, some SEO companies continue to look down on local markets. They are ignoring easy opportunities. That usually means your rivals are ignoring those opportunities as well. That means opportunity for you. Selling local SEO and internet marketing services to those businesses is easier than chasing after nationwide companies. You merely need a background that you can do what you state. Those Internet direct sales jobs should bring some significant money to you.

So let’s address how to get clients from the perspective of a sales rep having one of the technology sales jobs. First of all, the existence of a prospect’s Web site doesn’t matter. Don’t trap yourself into only dealing with business that already have a Web site. Everybody becomes a prospect that way.

The main point to avoid is imagining that either you or the potential customer really know what the key phrases are they should try to rank for. If it was that easy, everybody would be on page 1 of the search engines. Keyword research is the basis that ANY search engine optimization strategy is built upon. New players don’t have the ability to compete against hundreds of thousands, not to mention millions, of competing sites. The investigation must look for key phrases with high daily traffic and a low number of competing Web sites to guarantee initial success. This really is most effectively achieved by the SEO company, not the prospect or sales person. They are actually consultive sales jobs. The sales person helps the customer obtain more business utilizing technology.

The next thing to deal with is the perception of getting a customer on Page 1 of a search engine. Traditionally, many SEO companies charged high prices for no guaranteed results. They would tell people that nobody can guarantee a 1st page Google position to anyone, but they would do their best. If that isn’t a crap shoot, what is?

Needless to say a first page placement on a search engine can be guaranteed, IF the correct keyword research is performed and keywords are located with high daily traffic and a low number of competing sites. There are many, many of these, but attentive keyword research must be done. This is why selling local SEO is among the best sales jobs there is.

Okay, so now there is a first page ranking on Google. Now the targeted traffic flows in, right? Probably not. Today, search engines aren’t the only places people go for information. Social Marketing, using Twitter, Facebook and mini-sites, like Squidoo, Propeller and HubPages are also very important in getting high traffic to a site.

Go get probably the greatest direct sales jobs in America today. As a sales rep, you have a superb toolkit to use in selling a generally undersold local marketplace. A fantastic opportunity is waiting for a self-motivated sales person who wants to demonstrate to local businesses how they can use the Internet to acquire new customers swiftly, and above all, inexpensively.

Are you weary of beating the bushes in this terrible economy, working hard and simply not earning the cash you believe you need to be earning? Have a look at this direct sales jobs opportunity paying REPEATING commissions. There aren’t any direct sales jobs on the market, that we are aware of, that pay as well as this. The offer is limited, so look it over now.

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