How To Do Keyword Research By Adwords External Tool, A Detailed Guide.
Keyword research is the process of determining which keywords you want your website to rank for on search engines thus yielding the highest return on investment.
But how this is done?
Google adwords external tool is an excellent start for an SEO beginner, although there are many advanced keyword research tools out there.
You can go to adwords tool through this link:
https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true
This tool is originally made for Adwords pay per click campaign, but it is extremely useful in various ways. So once you follow the fore mentioned link you will see a space to enter your keyword to begin your research.
Enter the relatively broad keywords and key phrases to your topic, before you do that set the language to you are going to write your article with and set the location where your target audience reside or set it to all countries and territories if your audience is of a global nature. And Of course make sure you choose synonymous.
Also do not forget to set the match type to Exact in order for the tool to provide you with “Close to accurate” search volume figures.
Relative keywords and phrases will appear to you in the search result space, to make a unified theme for your article you must chose the most relative and related keywords.
After eliminating all non relative keywords, and selecting the most relevant ones. Most probably you will end with 10 to 15 key phrases. Start by eliminating the least relevant ones till you reach 3 to 4 tight, strongly related key phrases.
Rinse and repeat with your last set of keywords till you end up with two or three themed keywords or key phrases which will constitute the main pillar of your article.
Local or global traffic volume can attract some people to choose certain keywords, others choose keyword which enjoys a higher advertiser’s competition in order to get the highest revenue for clicks on their Adense ads.
I think the best way is to choose the most relevant long tail (medium to high length) key phrases to your topic who at the same time enjoys a decent traffic volume especially if your website is still new. Then write well structured content and build links to your content.
To wrap it up, use google adwords external tool. While making sure you check your settings in regards of the following factors: country, language, match type to be exact and check local and global search volume & synonymous.
Keep coming back for more on keyword research tools
James is a writer at Egypt SEO, follow him to find the best advice on Egypt Search engine optimization.
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