How to Understanding SEO
Search Engine Optimization (SEO) is about ranking your website high up in searches for the keywords you are targeting with your website. SEO uses a combination of internal page and external linking factors to help get to your desired position. SEO is about ranking on the first page or higher (the goal being #1) on search engines and by that I really mean Google. Google accounts for 72% of search engine traffic in the United States and over 90% in Europe. Focusing your efforts on Google will give you the most traffic which is why Google and SEO go together.
You can split Search Engine optimization into two parts: Internal SEO and External SEO. Each requires different things but at the end of the day, the most important thing you can do (and Ill say this frequently) for SEO is to get links to your website. Adobe Ranks #1 but click here isn’t even on the page. That’s because most people link to them with some variation of if you want an adobe product, click here. That power is the same reason why George Bush showed up for the search miserable failure.
Internal SEO is making sure your main keyword and related keywords are all over the place, the pages on your site are interlinked, and your photos have good Alt tags. If you do that, you’ll make your site Google friendly. This will help you rank high. The search engines need to know what your website is about and the easiest way to do that is to have the words you are talking about all over your website.
The latest buzz in SEO is that content is king. More the information content on a web page, better the chances of it being ranked higher on search engines. That’s why one can find website owners looking furiously for articles and web content online. However, remember that content is only half of the equation. Without good links to your website, search engines won’t find you and you won’t rank in them. Concentrate most of your effort on building links and you will find you will rank very high.
The most important thing you can do is get keyworded links to your site. If you really want to rank high in the search engines, links will do it. All my attention is always on building links, building links, and building more links. If you are thinking about should you do for SEO right now, the answer is build links. It is the biggest determining factor in how Google ranks your website. If you are not good in other areas of SEO, you can overcome these weaknesses with building links.
Search Engine Optimization (SEO) is the only way to rank high in search engine results. There are millions of websites out there and if you want to differentiate yourself form them you need to do work to “sell” your website to the search engines so they see you are an authority and push it up. Doing this will ensure a steady stream of visitors to your website.
