How to Use Long-Tail SEO Keywords and Phrases for High Rankings
If you have spent some time working in the field of Internet marketing you have surely come across long-tail SEO keywords and phrases. The problem is that you may not understand exactly what they are, what the benefits to using them are or how you can go about incorporating them to see the best results. Consider this a basic tutorial to get you started with long-tail SEO keywords and phrases.
A long-tail keyword is a keyword or key phrase that includes a minimum of three words. Beyond that they can be quite large and you can target 5 or 6 word phrases as well. As an example, “digital camera” is a basic key phrase, while “best digital camera under $200″ is a long-tail phrase.
The benefits to using long-tail SEO keywords and phrases are actually quite vast. The first of which is that the traffic you will see as a result of these long-tail SEO keywords and phrases is much more targeted. You know that they are interested specifically in what you are providing, as opposed to a generic term that someone could be using for many different reasons.
If someone searched for “TV”, they could be looking for TV shows, TV programming, history of the TV and so forth, none of which fall into your niche. Therefore the key to success is picking long-tail SEO keywords and phrases and here’s a simple approach for how to do just that.
Step 1 in the 101 Marketing Strategies Guide: Researching the keywords. Obviously you have to begin with research so you can make educated and informed decisions about what you should be targeting. While there are many programs and services that are available to be purchased from reputable companies, you’ll see there are also many free keyword tools you can use to help with your research. Whichever you choose is obviously up to you and the goal remains the same for all of them. You want to be picking out keywords and key phrases that are low on competition and still relatively high in search count or popularity. Finding the right mix of these two opposing elements may take some practice but it will produce fantastic results.
101 Marketing Strategies Guide
Step 2: Place Keywords in Titles and Content: Once you perform your research the next step of course is to actually use the long-tail SEO keywords and phrases that you picked out in your website. There are many different places to use these keywords. The content that fills up your pages should include the keywords, as should the on page title and the browser bar title. When you link to other pages on your site you should also use the specific phrases you have researched. The words that are clickable are called anchor text, and anchor text is a great way to help signal the search engines that the destination page is related to the term used in the link.
Step 3 in the 101 Marketing Strategies Guide: Evaluating and Marketing. Now that you have taken care of the onsite aspect of your long-tail keywords you have to take care of the offsite aspects. This means building incoming links to your site that will boost your position in the search engines and also lead to direct and referral traffic to your business. Once you have all of this completed, you have to remember that your job isn’t finished. Online marketing is a constant battle, and it’s always changing. That means that you have to constantly stay on top of things by tweaking, evaluating, judging, trying new things and more. If you put the time and energy into this that it requires, you’ll be able to build and maintain long term success.
The above three steps are an oversimplification of an effective strategy that you may use to help target particular long-tail SEO keywords and phrases. You have to put the correct time into researching your market and the keyword phrases they use, determining which apply to your niche and which you can rank for the best results. You then have to incorporate those phrases into your website and begin building links centered on those phrases, always adjusting and optimizing as you go. If you do this, you’ll be able to gain a much more prominent position in the search engines.
