Marketing 101: Writing Ads or Web Pages / AIDA
Admittedly, I don’t have a formal marketing education but I’m glad that I don’t. I’ll explain why.
Although the college experience is great (and a lot of fun and hard work), I don’t think it’s suited for the real world. In a lot of ways, I think a technical college will get you where you need to go and maybe steer you out of some bad habits. What I mean is, in college you do a project, hand it in and get a grade. It’s instant. Well, that’s not how it works in the real world in many cases – especially with marketing. So when there are no instant results, people get frustrated because their expectations were not met.
With…
