Search Engine Optimisation Rules Have Changed The SEO Consulting Services World
Back in the day, the majority of SEO web masters or should I say the experts of search engine optimization , didn’t really take into consideration the visitor’s experience. The focus was on keyword stuffing, jamming the targeted keyword into the page as many times as possible, just enough to outdo the competition. Did these shady tactics work you may ask? Well, believe it or not, they actually did. Today however it’s a whole new ball game and things have changed considerably with search engines becoming a lot smarter.
When Google was first created, the inventors had new fresh ideas as to how to deliver a far superior service than its competitors. The goal was relevant search results and quality content. This change meant that SEO Consulting Experts would have to learn their craft all over again. The new search engines no longer calculated keywords to determine top rankings.
On page factors weren’t so important anymore and keyword stuffing was a thing of the past. In fact, if you try that tactic today, it’s almost guaranteed your site will get black listed and de-indexed for the search engines. A lot of the focus today is on off page factors or the number of back links to your web site. Imagine creating your website without the search engines in mind, what a pleasure.
Web site masters now have the luxury of building dynamic webpages with quality content targeted for the end user. Search engines are now satisfied with quality back links while the consumer enjoys top quality content
That’s why Google continues to be the 600 pound gorilla in the room. Google is customer focused, delivering high quality, and relevant search results to customers. To make the user experience even more enjoyable, there is now a vast array of content delivery methods. Some of these methods include RSS feeds, Podcasts, Video, PDF’s, Articles, and Blogs. Remember, it’s the human reader who decides if your website is worth bookmarking, tagging or coming back again to see new updates.
So, always build your site with the reader in mind and concentrate on those off page factors for top rankings.
Learn more about SEO Consulting Services. Stop by Garry Lee’s site where you can find out all about our SEO Packages and what it can do for you and your business.
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