Targeted Traffic – Can Your Online Business Survive Without It?
Is it true that any kind of traffic will help you to succeed online? Unfortunately the answer is “no”. You can’t simply afford to make this mistake, and you do not need all the traffic that could be thrown at you at “discount”. Quite too often discounted traffic is nothing more that auto-hits, or in other words, hits automatically generated on some server through the use of back-end scripts. Those hits can mess up your stats since you’ll be thinking you’re getting a lot of real visitors and no conversions. And you might even change the offer that in reality converts with good rate for the real visitors to the offer with low conversion.
Targeted web traffic is the only kind you of traffic you need and should be looking for. You want people who have already did their research, have their credit cards ready and are willing to buy what you are offering.
You do not want people who are just browsing the Internet who are not looking for your product or service. In 3 seconds that you have to “make an impression” you will not be able to convince a person who is on the way to buy something different to spend another 20 seconds reviewing your special offers. This type of visitors will not sign for your list. When speaking about visitors, quantity is not always equal quality. So you do not need just a1000 visitors who landed on your site by mistake and can’t wait to go somewhere else. It’s much better to have 10 potential buyers who are at your website because they are looking to obtain something you have.
Hence, your plan should be to acquire targeted traffic only. You need people who are looking for products that your site promotes. You do not won’t people that are looking for free products in your field. You do want people who are actually planning to use the product that you are selling. You want visitors who are interested in what you have to offer.
How to get such kind of traffic? Here are a few thoughts on attracting “hungry” or “interested” visitors:
1. Writing articles about your product and services. Focus on benefits verses features. Show how you can help them to ease their pain, make them feel good, earn more money, enjoy more family time, quit their 9 to 5 job, etc
2. Posting ads in places where your customers can see your advertisement. If you stay in front of the right traffic, and have a good product, your chances to close the sale increase substantially.
3. Showcasing your website by placing links to tons of different places. Look at social networks and social bookmarking sites, they can quickly built you a large number of incoming one-way links.
4. Visiting blogs and forums pertinent to your market and placing signatures and comments with your information. Your potential customers hung out there, listen to their questions, they can mention quite a few good spots and forums that you haven’t thought of before. Participate in discussions, offer your expertise through advises. Communicate only on topics that are directly related to your business.
Make sure that all these activities will lead to the opt-in page, so you can capture your customers and visitors information and can continue the dialog with your potential customers and current customers. Communicate with your subscribers on a regular basis sharing useful tips with them. This will increase web site traffic and a loyal following of repeated visitors providing more options to generate additional income.
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