The FTC’s New Guidelines on Testimonials on Websites
{ Posted on Nov 30 2009 by admin }
Hello! Happy Cyber Monday everyone! If you do retail sales on the Web, then this is a fun time of year. Predictions are that it will be better than last year. Hopefully you have your website all tuned up and ready for the blast.
Something that takes effect tomorrow (Dec 1, 2009) is the way you can use testimonials on your website. The FTC came up with some new guidelines. They can be found starting here:
FTC Publishes Final Guides Governing Endorsements, Testimonials (http://www.ftc.gov/opa/2009/10/endortest.shtm) (www.ftc.gov)
If you have testimonials on your website, you should review it and seek legal counsel.
I’m not a lawyer (again, seek legal counsel yourself to be sure) but I saw a presentation on these…
Popularity: unranked [?]
