The Top SEO Strategies of all Time
There’s a lot of information out there on the Internet about search engine optimization. Some of it is really good but unfortunately much of the information is either totally inaccurate or just plain wrong. I’ve taken the time to sort through much of this information and provide you with the strategies that get actual results.
Having had the opportunity to work with so many web sites, I’ve been able to witness first hand the value of different SEO techniques. Some appear to good to be true and often are. Others seem mundane but have an immediate impact on search engine rankings. I’m going to share the most effective techniques with you.
The first SEO ranking factor that has proven effective time and again is making sure that all inbound links to your web site have keywords in their anchor text. By placing keyword in the anchor text of these links, you are directing search engines to your website and individuals search for a particular keyword. I know that you can’t always control what someone names a link to your web site, but where you can, make sure it includes your keywords.
The second most important aspect of search engine factors is to include your keyword or keyword phrase in your title tag. This is important not only for search engines to identify your page but it becomes what is displayed in search engine results lists. In addition to the title tag, make sure to include your keyword and keyword phrases in both the description tag and keywords meta tag.
The third factor of search engine importance is link popularity. How many websites are linking to yours? More importantly, what is the value of those links? This answer is usually a function of Google Page Rank. Page rank is comprised of a large number of factors but essentially provides a weight to the value of each inbound link. The more links you have a greater value pointing to your web site, the higher your link popularity.
The fourth most important way to improve rankings is with a diverse number of inbound links to your web site from different IP addresses. Having tons of inbound links from a single site is never as valuable as having inbound links from a number of diverse and separate web sites. Focus your link building strategies among different domains versus a single domain. This will dramatically improve results.
The fifth ranking factor is placing your keywords in your root domain. If you are unable to acquire a domain that has www.yourkeyword.com as the format, don’t despair. You can vary your domain by including words before or after your keyword. Short of being able to acquire such a domain, place your keywords using a subdomain structure or placing a folder on your root domain. This can have a positive impact on your overall rankings.
All of the top five ranking factors will work for you. I have personally seen them dramatically improve rankings for even the smallest web sites. Make sure that you address each factor. In combination, these factors have the most impact. By addressing the top ranking factors for your web site, you’ll be able to add additional search engine optimization techniques to ensure top placement over the long term..
Michael Fleischner is the Author of SEO Made Simple and offers SEO training for small and medium sized businesses. Be sure to get free search engine optimization and Internet marketing help at the Internet marketing forum
