Three Signs of a Successful Website
When was the last time you visited the web site for Boeing or Comcast? When you got to the home page, most likely the first thing that came to mind was “Great, I’m here, now where can I find what I need?”
Next, try to recall a web site that you came across that was “less effective.” Maybe it was clearly done on the cheap, looked like about a hundred other second-rate sites, or just seemed to be thrown together by an amateur. I suspect that what came to mind when you saw that web site wasn’t “what can you sell me?”, but rather “is this a real company?”
Having a successful web site on the Internet has everything to do with trust. If your site visitor does not believe in you right off the bat, you’re likely to lose that visitor forever. Here are some of the key elements to building that trust and creating a successful web site.
First, your web site must give the perception that you are real. Your site visitor must get an immediate impression from your web site that your company is unique from all the others out there and run by actual people. There are lots of ways to achieve this ” through compelling and personal text on your site to unusual and identifying graphics and site layout. The important thing is to make sure that you and your web designer never lose site of who you and your company are, and how to present that to the world.
Next, your web site should communicate at once that you have a record of performance in your field. One technique is to use compelling testimonials and use great copy writing to back them up. Don’t bury your achievements in the far reaches of your web site, ensure they are prominently shown on each page for the visitors to see.
Lastly, you must convey through your web site that you can resolve your customer’s troubles. Site visitors have plenty to do and would be thrilled if you could offer them a solution to their problem and they could stop hunting for one. Your effective, believable web site is your advertisement to make that happen.
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