Tips and Tricks for Free Small Business Online Marketing
Now more than ever it is important to be careful with your marketing dollars. Today we will go over some of the free tips and tricks that will make a huge difference in the cost of marketing as well as the amount of leads you can generate!
There is no better way to increase your online presence than to use free websites. The only expense is your time to set them up and get content on the pages. Never lose sight of the goal that you are trying to leave multiple ways for potential new business to find you on the internet and having numerous sites will allow them to find you easily! There are some great free websites like Squidoo, Yahoo 360 and google sites. The best part about using these sites is that they get great traffic from the search engines so you benefit from that audience.
Free blogs are a super means of generating a lot of incoming leads to your business. Make sure to place contact information prominently on each blog and offer something of value in exchange for them contacting you. A free report or a Top 10 List is a great incentive for someone to give you their email address. Some of my favorite free blogs are Blogger and Blog Spot. Both of these are very easy to use and you can have your free blog up and running in minutes.
Social Networking is the latest rage and there is no better free marketing than connecting with past friends, clients and even prospects online. Facebook and Twitter have a large number of users so they are a great place to start. LinkedIn is a good spot for business to business marketing. It does take some time to build up a following, but the rewards for doing so are huge.
Your email signature is the the most overlooked free marketing that the small business owner can utilize. You should have all of your contact information there including your name, your email address, your phone number and any other traditional contact information that people can expect you to have.
Article marketing is also a way to build your online brand, reinforcing the fact that you are an expert in your market. There are many free article sites and they tend to rank highly in the search engines. When you write an article, make sure that you are focusing on the keywords that you are trying to rank well for online.
Whenever you are joining a new free website, blog or article site, make sure that you fill out all of the information that they allow you to enter. Frequently small business owners forget that they can add a link to their page or enter their phone number right into the main signup page or profile page.
There you have it, lots of great ways to increase your online presence with free small business marketing that cost you nothing but a little time. Whether you use blog, websites, email or social networking, every time you do something online it increases the chances that someone will find you and purchase your product or service!
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