Tips to Increase Targeted Traffic to Your Website
If you have built a business website, it will only be successful if you can get targeted website traffic to visit it and stay on it long enough to get your message and act on it.
The more time a visitor spends on your site the more likely it is that they will get your message and take action. Enticing visitors to click through the pages of your website is a good way to keep them on your site. You can increase page views in four easy steps:
1. Content is king. You may have also heard this saying elsewhere, but it’s doubly true on the Internet. Why? Because people are hungry for solid, real information that isn’t simply trying to “sell” them something. Provide this to them, and they’ll keep coming back for more. In addition, word-of-mouth can also bring others to your website simply because of the content you provide. And finally, search engines LOVE good, relevant content, which only increases your visibility. Provide good relevant content, and your site is sure to have solid, targeted traffic ” and high visibility, too.
2. Keep your copy short and simple: Some people find it difficult to string a single sentence together; others never know when to stop! When it comes to website copy, remember the good old acronym, K. I. S. S. – keep it short and simple!
The information you present should be concise and easy to read. Paragraphs should be short and to the point. It’s a well-known fact that Internet writing has to be shorter than print writing because people’s attention spans are shorter when they surf.
So instead of presenting an article that’s a thousand words long, present excellent, attention-getting content in shorter sentences (and articles) while still getting your message across. For example, you can break a long article up into several “chapter” installments that people can read in short spurts. Encourage people to go to the “next page” or “next section” by strategically placing a link at the bottom of each short “chapter.”
3. Format and highlight — carefully. You want tasteful headlines and phrases that pop when they need to and that stand out to hold your readers’ attention.
You can increase the time they spend on your site by highlighting all the keywords and keyphrases. Dont be afraid of white space, either. Generally speaking, highlighted text that is laid out with plenty of white space around it is attractive to the eye and helps the visitor to scan the page, which will be appreciated. Break up longer articles into pages that deal with different sections of your theme and invite the visitor to go to next page by posting a link at the bottom of each section.
4. Put some article “teasers” and a site map on your first page. The site map, of course, makes it easier for people to get around your website (and makes the job easier for search engine spiders, too), which they’ll thank you for by coming back to visit often. And the article “teasers” on the first page encourages people to click through and read more — again, making you a darling of both your visitors and search engines, which will only increase your visibility and therefore your targeted traffic.
The above steps are very simple ways that will help people to find and visit you; if you use them, you’ll also keep visitors coming back for more. This will give you more page views, more targeted traffic and better business success.
