Video – The New Way to Market Your Business
If you thought that video blogging was just for the media savvy with the proper equipment and presentation style, then think again. Anyone can jump on this bandwagon and compete with even the biggest companies.
In fact, you don’t even need a camera as we will explain later in the article. All you need is some specialist video grabbing software and the ability to demonstrate your idea on your computer.
There is no shortage of video grabbing tools out there. Camtasia is the market leader and they offer a free trial that comes with a video tutorial series to teach you how to use the software and show you its many features.
The set up of Camtasia is very easy and after a short while you should be able to use the software to do a video of a product or service. After using the software to do a video, you can then download this to monster sites like YouTube where you will have access to millions of targeted clients.
A better solution may be to upload your video via sites like TubeMogul.com who can submit your video to multiple sites including YouTube saving you a lot of time and energy. You can also keep track of videos and how popular they are.
So, what’s the point of uploading your video to YouTube – wouldn’t it be better to embed it in your own website? The beauty of uploading to YouTube is that you can use your profile in YouTube to link back to your site.
This is a very powerful way to promote your website. This is because the search engines loves sites like YouTube. Your video will be spidered in no time and a lot of times this video will rank even better than your main site. This is the way marketeers dominate the search rankings.
So next time you see your competitors website rank on 8 of the top 10 spot on the search engine listings, take a closer look and you will see these same methods used to gain at least one of those positions.
