Web Development – Are You Falling Into Common Traps That Are Costing You Money? – Part 1
You have just crafted your entry into the digitally enhanced marketplace or your marketing department presently oversees a full-featured internet commerce proxy representing your global business services online. The definition of a truly functional website is dynamic and nearly unique in every online launch, but there are some universal themes that should be considered before giving approval to your development team to launch the result of years of your own hard work.
At the beginning of commercial interconnectivity, there were few choices and even though complicated in their own right, no real options. With the development of intricate relational databases and Geo-data and intuitive direct marketing, the possibilities and methodologies of doing business online are nearly limitless and the opportunities for re-inventing and strengthening your branding are very real.
Unfortunately, some executives, business owners and incompetent web developers continue to roll out online efforts that not only fail to service their customer base satisfactorily but also wreaks havoc with their sensitive data seriously affecting their bottom line. The only way to truly profit from the open field opportunity of web commerce or online branding is to break the cycle and approach your development projects with a practised and educated eye.
Common issues in corporate web-based efforts
If you are considering your launch or already in the midst of maintaining your site, it is in your best interests to examine your project, streamline your efforts and maximize your revenue return. There is no time like the present, and yes, if left unchecked, it could cost you serious points of profit that you should be returning to the shareholders in whatever dividend plan you have crafted into your incorporation. So what should you or your development team consider?
Since the advent of the GUI web interface we have become so used to, our visual online world and grown in leaps and bounds. The new technologies for creating multimedia and web app resource-sharing have made the landscape of coding a web project vast, full and entirely easy to get lost in unless you have a clear objective from the outset. Many online commercial entities are small business efforts and suffer from two distinct drawbacks.
In-house design – whether you are opening a site to sell your custom-made hemp t-shirts or you are a board member for Fed Ex, to consider making your web development efforts an in-house project unless that is your main avenue of service provision, you should be contracting the work to a reputable web development firm after completing the necessary due diligence. You know how to run your business, but you have to admit that it is highly unlikely that you or your IT and marketing department can build a truly beautiful and functional website.
The latest and greatest – don’t fall victim to this cutting-edge thrill seeking mode of development. For one thing, your website, like Facebook, will never be done and you will be having to heavily support and ever-changing online format that will not only put a unnecessary and inordinate strain on your cash flow, not to mention the havoc created with customer satisfaction as they struggled to navigate through your site after each one of your continual updates. There are flashy online app concepts or web plug-ins that require a fair amount of memory and a fair bit of bandwidth. These code giants take time to load and when your average web surfer waits about 10 seconds for a site to load then moves on, the drop in business or profitable visits to your site drops dramatically and in today’s market. Online failure can quite possibly cripple the company on a whole. Streamline your site, drop extraneous features and standardize your site map. Keep your business coming and coming quickly, who cares if there is a flash movie showing great moments in your company’s creation. If your users don’t stay around long enough to do business, the next great moment you’ll be adding to that flash movie will be your chapter 11 application.
Color for color’s sake – yes, you want to capture your online consumers, touch your client base, create a unique visual feeling, but your do not want to put together a jangled collection of the united colors of Benetton for the sole reason of visual punch. Color figures prominently in the human psyche and can evoke strong emotional responses. If you and/or your marketing managers understand this and work in conjunction with your development firm, you will have an incredibly strong marketing tool at your disposal. If you blindly stride ahead and approve some garish color scheme that’s bound to catch the eye of anyone navigating to the page, you may end up creating a visual palette too confusing to be appreciated and in some extremely unfortunate cases, you may end up offending or turning off your clientele on a visceral level without even being aware of it.
If you, along with your marketing and design team, examine these facets of your web presence, you stand a tremendous chance of increasing your traffic, retaining customers and adding an extensive positive number to your quarterly report. Seeming small issues, but ones that can cost you a great deal of money, can you afford not to look into it?
Moonrise Productions is a web design company specializing in both custom web development and design. Whether you need social network web design or mobile web development, contact us and we’ll get it done right!
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