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I often speak with lawyers that are intrigued with the new social media websites. They tell me that they want to get involved using Facebook, LinkedIn, and Twitter to generate new prospects for their firm. The first question I bring up is do you write a blog?

Lawyer marketing with your blog: Fastest results possible please.

Everyone likes the idea of the get rich quick approach. Who wouldn’t want a big return with minimal effort? However, this isn’t the nature of social media. Just posting an update on a social media site won’t provide the depth that a blog does. In my opinion, one of the best ways to leverage social media is to share your blog posts with others.

If all you do is comment and posts status updates on Facebook or Twitter, then people will never understand the true depths of your thoughts. Creating longer, thought out content will provide the substance to attract more attention to your expertise.

Writing a blog and posting frequently will provide you with two advantages in social media communities:

1. Your blog will gain exposure through the social media outlets. When you write thoughtful blog posts, people will get a better understanding of your ideas and offerings. This will increase the likelihood that they check out your blog or website where they can be converted into prospects.

2. People will come to respect your expertise. Posting your thoughts and professional opinions on a blog will help you develop a reputation as a thought leader in your field. Status updates or short comments will not achieve the same level of respect.

This still requires work on your end. You need to take the time to write content that people want and enjoy. However, if you put forth the effort sharing your blog on Twitter, Facebook, and other social media outlets will drive traffic to your posts.

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